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The national newsletter of the DIA, currently produced quarterly and distributed FREE to all DIA members. View current issue



Australian Interior Design Awards
designEx
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Artichoke

'Kiss of the Beast', publication
Queensland Art Gallery

Crumpler
Russell and George

designEX

Airdrop Irrigation
Ed Linacre

Weave - Pendant Lamps
Ed Linacre

VENN
Matthews Architecture in conjunction with Geyer

Cirrus
Christina Fogale

KNOG Gator 605, a high powered cycling light
Catalyst

'Confusion' room
Hans Galutera

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LATEST NEWS

Design is a business, not an ego trip.

Design is a business, not an ego trip.

Posted Wednesday, 17 September 2014

It’s not enough just to be creative, you’ve got to understand what business wants as well.

An article from some time ago that was originally posted on the Design Management Institute website (www.dmi.org) and subsequently reproduced on the Icograda website (www.icograda.org) is worth re-visiting if you’re interested in improving how your design business can improve the way it does business rather than just design.

The article in question was by Tennyson Pinheiro, Director of Brazilian design agency live|work and a professor and co-founder of the Design Thinking programme at ESPM Business School in São Paulo, amongst other qualifications.

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MEMBER SPOTLIGHT

What is an Accredited Designer™?

An Accredited Designer™ is a full member of the professional body who makes an annual commitment to comply with the DIA's Continuing Professional Development (CPD) program.

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‘As a Textile Designer, I think it's important to be involved with an association that supports our industry.’

‘I have been a member since the Australian Textile Design Association merged with the DIA.’

‘As well as the many professional benefits available to all DIA members, my membership of the Textile Practice Group also provides a forum to network and discuss issues specific to textile designers.’

James Robertson off the cuff

James Robertson

Interior Designer

Lives:
Brisbane

Likes:
Classical ballet; everything about nature; musical theatre

Best design I've seen lately:
fabrics by Zoffany

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