The Voice of Professional Design

Not the ‘go-forward direction’.

Posted Tuesday, 17 January 2012

Draft Hewlett Packard logo creates some frantic back-pedalling.

Logo design – or ‘brand identity’ as some design agencies prefer to see it called – is a famously difficult and controversial area of design to be involved in.

Everyone has an opinion about the end result, and because the art of logo design entails reducing a complex set of corporate and public perceptions down to a seemingly simple result, people assume that the process is also simple, and that therefore everyone can do it equally well.

Engaging with design.

2012 DIA Design Gallery exhibition space now available.

The Design Gallery, located adjacent to the DIA National Office in Collins Street, Melbourne, is currently planning its 2012 exhibition schedule.

Some space is available for DIA members, other designers, design-related companies and institutions to promote their design work, products or services in the Design Gallery.

The Gallery is a specialised, small-space gallery ideal for exhibiting a range of design projects across multiple disciplines, including experimental, conceptual and unbuilt design.

For more information, visit here or contact Katherine Sip on 1300 888 056 or gallery@design.org.au

Going to Goa?

APSDA 2012 General Assembly in India, this February.

The 2012 General Assembly of APSDA (Asia Pacific Space Designerâ€™s Association) will be held this February in the seaside town of Goa, India.

Organised by the Indian Institute of Interior Designers (IIID), the event promises to be an interesting experience with a range of speakers drawn from APSDA's fourteen member organisations, amongst others.

The DIA is closely involved with helping APSDA further its aim of raising the profile of Interior Design throughout the East Asian, Southeast Asian, and Oceania regions, helping to run the APSDA website with financial assistance from major sponsor designEX.

Registration details for the General Assembly in Goa here at the APSDA website.

(Image courtesy of www.apsda.net)