Original sketches for the VE Commodore
Holden Design Team
Russell and George
18 Carat white gold diamond solitaire ring with matching wedding ring
Nicholas Pike | MDIA
Modern interpretation of the classic Melbourne 'W Class' trams
Matthews Architecture in conjunction with Geyer
'Kiss of the Beast', publication
Queensland Art Gallery
Posted Sunday, 15 June 2014
Strange syntax and giving away patent rights highlights radical move by American electric vehicle company.
As stories go, this may be the story of the year.
When was the last time you heard of a business entrepreneur giving away the patent rights to the technology that he’s painstakingly developed and invested many millions of dollars in?
Elon Musk is a strange name, and the electric cars that he makes have got a strange name too (Tesla), so when he announced a radical new move to make available his many patents for free to his potential competitors, perhaps it’s not surprising that he is also canny enough to work out a cut through media technique by messing with the syntax of the headline in his press release.