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Artwork by Quentin Gore and Stephen Bowers
A Detailed Obsession
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Posted Wednesday, 4 December 2013
Just another buzzword, a non-starter, or a no-brainer?
The term ‘design thinking’ is currently finding a degree of favour amongst design, academic, education, business, and even some political circles, but how many people – including designers – know what it actually means?
Is it, like so many buzzwords today, a contrived, nebulous phrase carefully crafted so that it can simultaneously mean both anything and nothing?